‘Bulk SMS’ or ‘bulk messaging’ refers to businesses sending SMS to one or more recipients via software platforms such as SmsCart. By embedding actionable links within the message, bulk SMS can even help improve conversion rates across the customer lifecycle – acquisition, engagement and retention. Bulk SMS can scale up to millions of recipients in the case of informational or promotional broadcasts. Alternatively, bulk SMS can also mean individual SMS sent to customers upon an action e.g. receiving an alert on credit card transaction. Both these activities can be easily carried out from bulk SMS service platforms as they allow businesses to create, schedule, send and track SMS campaigns.